Mediated Meaning, AI's Role in the Research Craft · Insight Out 2025

A panel with Kaleb Loosbrock of Instacart and research consultant Sam Ladner, moderated by Dovetail's Alissa Lydon. My contribution came from the security-conscious end of the spectrum: at Okta we moved slowly and deliberately on AI, weighing what it would mean for the business and for the insights we distribute before we committed to anything. The point I keep coming back to is that uncertainty is what you get when nobody has put a stake in the ground, so write the AI charter and get your principles down on paper.