Insight Out 2024: Prix Fixe to À La Carte

My closing talk at Dovetail's first conference, in front of about 500 people, with thousands more online. The argument is that most teams deliver every insight the same way to everyone, which is a large part of why so much research goes unread. I use restaurant service models to lay out how we match delivery format to what a stakeholder actually needs, and why a full report isn't always the right answer.