About Rand Ghost Theme

I transformed graphic design from decorative craft into strategic business discipline.

Born Peretz Rosenbaum in Brooklyn, I became America's most influential corporate designer. My identities for IBM, UPS, ABC, and Westinghouse remain powerful decades later.

I introduced geometric simplicity and systematic thinking to corporate identity. The eight-bar IBM logo exemplifies my philosophy—instant recognition through mathematical precision.

For thirty years, I taught at Yale University. My book Thoughts on Design established the theoretical foundation for modern graphic design education.

"Don't try to be original, just try to be good." This philosophy elevated commercial art to strategic communication.

I proved design excellence drives business results through clarity, simplicity, and systematic thinking.

Experience

Work Experience

Nov 2023 - Present, San Francisco, CA

Research Operations Principal at Okta

Jan 2022 - Nov 2023, San Francisco, CA

Research Operations Lead at Okta

Feb 2017 - Jan 2022, San Francisco, CA

Senior UX Researcher Staff UX Researcher at Okta

Jul 2015 - Feb 2017, San Francisco, CA

UX Researcher at Kiavi (Formerly LendingHome)

Education

2012 - 2014, Bloomington, IN

Master of Science, Human-Computer Interaction/Design – Indiana University Bloomington

2005 - 2009, Madison, WI

Bachelor of Arts, Political Science & Global Culture – University of Wisconsin Madison

Kind words from writers

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“Naoto transformed my portfolio site completely. The clean layout lets my work speak for itself, and setting up different sections was surprisingly intuitive. My clients constantly compliment the site's elegance.”

Sarah Chen, Designer

“Finally, a theme that doesn't fight with my content. The typography is gorgeous and the table of contents feature makes my long articles so much more readable. Worth every penny.”

Marcus Rivera, Tech Writer

"I needed something professional but not corporate. Naoto strikes that perfect balance. The resource sections help me showcase my expertise, and the dark mode is a nice touch for evening readers."

Emma Thompson, Freelance Consultant

The timeline template is perfect for my online courses. Students love how clean and organized everything looks. Plus, the mobile experience is flawless—important since most access from phones.

David Park, Course Creator

Naoto's gallery layout showcases my photography beautifully. The minimal design doesn't compete with my images, and I can organize everything exactly how I want from the Ghost admin.

Lisa Rodriguez, Travel Blogger

Switched from a cluttered theme to Naoto and immediately saw better engagement. The homepage builder let me create exactly the story I wanted to tell. Clean, professional, and flexible.

James Mitchell, Startup Founder

About Rand Ghost Theme